Food Focused Nutrition
Jane Calvert is a Registered Dietitian Nutritionist leveraging the power of food and cooking to build a well-nourished community. As a visible transgender and non-binary business owner, Jane is committed to protecting safe spaces for all gender expressions, ability levels, and family styles. Jane initially designed their own website on Squarespace 7.0. But now that they had a bold and vibrant new brand emerging on their social media platforms, they needed a new, brand-aligned website that made information more accessible to visitors. Jane asked for as much color as possible, along with a comic-book style look and feel, that would mirror the graphics on their Instagram feed. I was proud to give them the web presence they deserved.
Kind Words
“Working with Kristen to reimagine and recreate my website was an incredible experience. This is a professional who knows what she’s doing, actually listens to ideas and feedback, and turns those ideas into reality. Even when I wasn’t sure exactly what I wanted, Kristen offered suggestions and examples to figure it out. Work with Kristen if you want a stellar website! Or don’t—I’m not here to tell you how to run your business—but without her, you’ll be missing out.”
The Before
This was the original home page, designed in Squarespace 7.
A Redesigned Website
I brought the Food Focused Nutrition website to Squarespace 7.1 and added an e-commerce component so that customers could get tickets to Jane’s Kitchen Adventure events online. I also added custom fonts, updated the way Jane accepted donations for their scholarship fund, built custom contact forms, and streamlined how Jane’s services were being presented to prospective customers. And speaking of that Instagram feed, I designed a landing page that they could use as their link-in-bio, giving them a brand aligned way to bring followers to their website.
The result? A vibrant, colorful, brand-aligned website that elevated Jane’s business to a new level. Here’s a look at the new homepage:
