Celerity

You know what I love? I love building websites for people whose hearts are in the right place. And the folks at Celerity are just those kind of people.

Celerity is a team of brilliant folks based in Tonawanda who change the game for thousands of substance use, behavioral health, and mental health providers across the country. They’re the talent behind the electronic health record software called ChartRoom, among many other things. Their goal? To ease the burden of admin tasks so that these providers can get back to doing what matters most—taking care of their clients.

I love it.

Caryn Jenneve, Celerity’s VP of Sales, got ahold of me because Celerity’s current website was in sore need of an overhaul to bring it up to modern design standards, show off their updated brand, and better align it with their business mission.

Was I game? Yep.

The old website

Celerity’s old website had been built “back in the day.” And I do mean “back in the day.” Nobody knew for sure what platform it had been built on or exactly when. It sported an old school “boxes within boxes” layout. It was difficult to update. The branding was out-of-date and most of the brand elements were low-resolution and pixelated.

Their old website used stock images that I will politely describe as being… not as brand aligned as they could be. We’re talking pictures of empty streets, people working at laptops clearly not in a medical-related field, people celebrating the sunset—you get the idea. What was totally non-existent on the site was screenshots of their software or photos showing their software actually in use.

One of the worst things about the old website? The wording hadn’t been optimized for search engines, so Celerity wasn’t coming up in Google search results—even for brand-related searches.

Oof. The site needed an overhaul, pronto.

Here’s a look at where we started:

The web design process

Caryn came to play! She was ready with an updated logo and color palette, and high-quality screenshots of the ChartRoom and BillingSuite software. Gold.

From there, I whipped up a custom wording outline so the team could take the opportunity to rewrite the site, update the information about its software and billing services, and provide Google with the context it craves. I also connected Caryn to some free stock image websites so she could download brand-aligned photos.

Caryn and the team wanted a website with a clean aesthetic that would make it easy for customers to find the service that would work best for their business. They wanted the design to feel airy, bright, and fresh. And they wanted their new, updated branding to be front-and-center.

Challenge accepted! Here’s a quick snapshot of elements I brought to the new site:

• Prominent credibility builders showcasing the software’s adherence to compliance standards

• Prominent calls-to-action so customers can easily schedule a call, schedule a software demo, or get clinical or billing support

• A prominent login link to their EHR software, pinned right to the top of every page

• Accordions that enable the site to provide a wealth of information without overwhelming the visitor or making the software seem intimidating

• Anchor links that scroll the visitor right to the specific features they’d like to see with a nice, smooth animation

• A brand-aligned color palette that leverages an off-white, two off-blacks, and two shades of blue plucked straight out of their logo

• A streamlined font suite featuring one of my favorite fonts, Roboto, to keep the site’s overall look clean and simple

For a little extra fun, I added some custom code to bring brand-aligned mouse hover effects to the main menu and site buttons.

Take a look at Celerity’s new website home page!