Stan Simmons
Stan Simmons has more than 20 years of experience working in positive school climate and culture with a focus on elementary, middle, and high school codes of conduct. He recently launched his small business, Simmons Seminars of WNY, an educational support services firm with a focus on New York State teacher certification seminars and adult continuing education. He needed an e-commerce website that would showcase his expertise, give clients support and insight into school culture, and enable clients to easily enroll in the courses they need to keep their certifications up-to-date.
When Stan came to me, he was just beginning to firm up his brand and was working to finalize his logo design and brand “voice.” He asked for a website with a deep, rich color palette that would give the visitor a sense of classy luxury.
Done and done. What a pleasure it was to give him the web presence he deserves!
Kind Words
Kristen is simply amazing at what she does. There is no doubt that she loves helping people successfully start their business. I truly felt as if I was her only client. Her ability to adjust to my learning style and interpret exactly what outcomes I was looking for on my website was simply put, AMAZING! I am extremely happy that my company's image on the internet was in her hands. I would strongly recommend Kristen Johnson, LLC to anyone looking to build a website.
— Stan Simmons
A look at the process
Stan told me right off the bat that he’s not the most tech savvy person on the planet. That’s how I knew Squarespace was the perfect home for his new website. It’s got a wonderful drag-and-drop editor that’s intuitive and easy to use. Best of all, updating his course offerings and enrollment opportunities will take him all of five minutes.
Once he finalized his logo, Stan sent along a few websites that he really liked and gave me some direction on colors that he likes—and the ones he doesn’t. (Spoiler alert: Pepto Bismol Pink didn’t make the cut.) Then, Stan used an outline I created to write the wording for each page on his new site. With those assets in hand, I built and launched his site, adding Google Workspace and a custom email address along the way.
Stan’s new website is a modern, mobile-responsive marketing asset that’s 100% on-brand and gives his expertise the platform it deserves. Here’s a look at a few of the pages:
