Teal Horizon Coaching
Teal Horizon Coaching launched in 2022 as Kathy Goller pivoted from her 20+ year career in youth and young adult ministry to an entrepreneur blending leadership and spirituality in coaching, facilitating, and presenting. Teal isn’t just her favorite color. It’s an approach that integrates self-leadership, wholeness, and purpose—and, as Kathy so ably demonstrates, it’s life-changing for individuals, groups, teams, and organizations.
Kathy came to me interested in the Custom Brand & Web Design package that I offer with my dear friend, Casi Hall. She needed All The Things: A brand palette, including fonts and colors; a handcrafted logo; and a website that would let her hang her shingle and connect with prospective clients.
Done and done. What a pleasure it was to give her the web presence she deserves!
Kind words
I couldn't be happier with the site that Kristen built for me. As a total newbie to this world, she was the guide I needed—to educate, inspire, and encourage me along the way. I loved working in a partnership with her, and I appreciated how intentional she was about "learning" me and my brand... her creativity and personal attention shows in how she brought the brand to life on the site. I also love that Kristen trained and empowered me to be able to update my site on my own. I really feel confident that “I’ve got this.”
The brand & web design process
Casi and I meet separately with our clients. That’s because we’re asking very different questions for very different purposes.
First, Casi talked at length with Kathy and then launched the graphic design process, which includes extensive client input, moodboarding, and refinement to arrive at the final elements that will create the client’s brand. Once Kathy had given Casi’s work her wholehearted approval, Casi packed all of the branding elements and sent them my way for use on Kathy’s website.
While Casi was working to create the branding elements, I spoke with Kathy to get an understanding of what, exactly, she needed her website to do for her. Kathy sketched her wish list for me: A blog! A newsletter! Detailed info about her offerings! And clear, easy-to-read FAQs to help people find what matters most. Before we knew it, she was off to the races creating content using an outline I prepared for her.
I firmly believe that a business website should be a tool—not a distraction or a source of anxiety. I want my clients to focus on the work that matters, and Kathy is no exception. That’s why I knew Squarespace was the right home for her new website. Squarespace “just works,” with no need for constant back-end updating or backups. Kathy’s not a tech person, but she’s reasonably comfortable getting into the nitty gritty on a website. I knew she’d be able to dip in and make updates, and she’s already proving me right :)
Kathy’s new brand is bold, using two beautiful shades of teal to showcase her important work and a dash of vibrant orange and bright yellow to make it all come alive. It includes two fonts, too—a delicate sans serif and an organic, interesting script. Casi gave me a wonderful brand palette to play with!
I wanted to keep Kathy’s website fresh and simple, but with a lil bit of oomph for fun. I had lots of fun designing her website with colorful photos, nifty scroll-to-stick effects, and contrasting colors. The result is a web design that’s as lovely, fresh, and unexpected as Kathy herself.
Here’s a look at her new website:
